Once upon a time...

Marketing is about telling stories, taking a bland hunk of matter and creating a dialogue that people can relate to and connect with.  If you don't believe me, ask the new experts.

So here's something to think about, it's a quote from a Douglas Coupland novel:

What is prayer but a wish for the events in your life to string together to form a story - something that makes some sense of events you know have meaning.
And so I pray.

What do you think?  Let me know your thoughts in the comments below.