From an early age, we're conditioned to value the approval of others. Whether it's a pat on the back from our parents, or a good grade on an English paper, the people around us help to reinforce this need. In the world of social media, Bloggers look for re-tweets, comments, likes and diggs.
But social media isn't the real world. In the real world, as we grow and mature, others grant their approval less often. We have to work harder to be recognized because few stop and take the time to say 'good job.' It is expected that as we mature, we become more independent, more confident in our beliefs and actions and less reliant on the whims of others.
How many bloggers have started with dreams of making it big, only to give into frustration when they realize the only person commenting on their blog is their mom?
The solution is to learn to self-validate. You have to reward yourself for meeting your own goals. Give yourself a mental pat on the back when you complete a difficult task. Let yourself feel good about the effort that goes into a project instead of the feedback received. Don't tie yourself to the opinion of others.
What does this have to do with marketing? If you're always relying on positive feedback from others, you'll never be comfortable taking a stand. And if you do take that stand, you'll inevitably be disappointed when you don't receive the feedback that you feel is deserved.