They say Twitter is like a giant cocktail party (but with spammers and SEO specialists.)
It's true. The analogy even holds as everybody signs off for the night and goes to sleep.
Think of the last gathering where you stayed a little later. As people filter out the noise volumes drop and you probably noticed a shift in the conversation. Things become a little more intimate. People go deeper, share more and connect in a meaningful, authentic way. (just be careful you don't hang around too long and overstay your welcome.)
This is exactly what happens on Twitter as well. As the masses begin to sign off your Twitter feed slows down. People tweet back and forth more and advertise their sites, blogs and affiliate codes less.
And this isn't a rant against people who Tweet too much or the result of a poorly chosen following list or anything of the sort. It just makes sense. Anybody who has ever been to a pub or club knows that as the number of people in the room goes up, so does the volume.
In the digital realm, when the numbers go down, you don't have to shout to hear each other any longer. And that's why I love late night tweeting. What are your thoughts? Do you stay up too late tweeting or do you hit the hay nice and early so you can tweet another day?